Visual ethnography is a qualitative research methodology that centrally employs visual media, such as photography, film, and video, in the collection, analysis, and representation of ethnographic data. It investigates cultural phenomena, social interactions, and lived experiences through the production, examination, and interpretation of images and visual narratives. Key characteristics include the researcher's engagement with participants and environments through visual means, the use of visual artifacts as primary data sources, and the presentation of findings in visual or multimodal formats. This approach is significant for offering alternative ways of seeing, documenting, and communicating ethnographic insights, often providing perspectives on social realities that may be difficult to capture or convey through text alone.